Mobile Youth Around The World May 7, 2012

by admin on May 7, 2012

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  • Is the Digital Native a Myth?
    Is the idea of “The Digital Native” and “The Connected Generation” a myth? Graham Brown speaks to my mobileYouth colleague Ghani Kunto about The Disconnected Generation in a first look at insights from his new book The Mobile Youth. We’re currently editing the Mobile Youth book so these are early insights not yet public. Details [...]

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  • Quantitative Methods for Measuring Fans
    In the Mobile Youth Academy this week we look at which quantitative methods you need to use to measure and activate your fans. Fans are key to brand engagement in the youth market. We discuss how Fans are vital to earned media. What’s measured gets done so choosing the correct metric is vital. In this [...]

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  • International Sales @ mobileYouth – based in UK/IRE/EU
    Application information re: Linkedin Posting How to Apply in 4 Easy Steps Call the UK office switchboard on +44 208 1338760 and you will be asked to leave a voice message (follow the instructions) Send your Resume + cover letter to the email address provided on the message Successful applicants will be invite to an [...]

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Mobile Youth Around The World April 30, 2012

by admin on April 30, 2012

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  • Welcome to The Mobile Youth Academy
    Welcome to The Mobile Youth Academy. Today we begin a new chapter at mobileYouth – our very own frontline. We aim to make the Academy a space where we can share our latest findings and insights exclusively with research clients. This means if your company is an existing subscriber you can access weekly insights direct [...]

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Mobile Youth Around The World March 19, 2012

March 19, 2012

Youth Marketing 101 50 Page Guide on How to Win The Youth Market without Advertising Think “youth marketing” and you’ll probably think of making brands cool; rollerblade girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it’s none of the above. Graham Brown and his team condense 10 years [...]

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Mobile Youth Around The World March 12, 2012

March 12, 2012

Blackberry: focus more on mobile shopping and less on trying to be cool More Mobile Shopping Less Agency Cool In this article I look at how Blackberry can build on its Beachhead of Fans in the youth market. Rather than focus on being cool, Blackberry should look at the services most relevant to its Beachhead [...]

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Mobile Youth Around The World March 5, 2012

March 5, 2012

Open to Discrete: Key Trends in Teenage Girls and Mobile Usage Mobile is Getting Excited About Youth This week saw a big media push into the youth space by the mobile industry: MTV networks ties up with AKQA Nokia targets youth with Lumia 610 Orange launches “cool” youth offer in Africa There’s no doubt mobile [...]

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Mobile Youth Around The World February 27, 2012

February 27, 2012

The 7 secrets of Student Marketing (stolen from Apple, Facebook and Ford) 620 million mobile phones + many hidden benefits 580 million students own 620 million mobile phones across the 65 markets studied in the mobileYouth report. Or simply put, there are more students in the world owning mobile phones than people in the US [...]

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Mobile Youth Around The World February 20, 2012

February 20, 2012

23 year old, wthout an engineering degree, ‘invents’ wooden extension cables in the slums of Kenya via youtube.com For those of us who have taken access to electricity for granted, we’d probably see a whole lot of ‘dangers’ with Amos Njoroge’s wooden extension cables. For instance, the risk of fire from electric sparks or the [...]

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Mobile Youth Around The World February 13, 2012

February 13, 2012

Asia comprises majority of global communication media users including mobile and social networks (c) mobileYouth 2012 Related Posts on MobileYouthAmerica Mobile phone is the most popular communication medium ahead of social networking Face-to-face communication is still the greatest influence among Americans Face-to-face communication is the primary influence that makes Americans do an online search. This [...]

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Youth Mobile Culture – Trends Update February 7, 2012

February 7, 2012

Cellphone (or Mobile phone) design is so last decade via 27.media.tumblr.com If you are still one of those who believe design can win the battle for smartphone supremacy, then your work is cut out to deciding whether or not to put a button on your phone or what metal/alloy to use for the back cover? [...]

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Youth Mobile Culture – Trends Update February 6, 2012

February 6, 2012

How much of your life is on Facebook? Myth #7: “We are different here” Myth #6: Youth are risk takers Myth #5: Youth are online all the time Myth #4: Youth are lazy Myth #3: Youth will like you if you’re cool Myth #2: Youth are a bunch of pirates Myth #1: Youth like to [...]

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